The National Campus and Community Radio Association/l'Association nationale des radios étudiantes et communautaires (NCRA/ANREC) is an organization that represents the campus and community radio sector in Canada. Its members include: campus-based community stations, community-based English, French and First Nations, Metis, and Inuit stations, community-oriented stations affiliated with broadcasting schools, and supportive businesses and individuals. As a collective, the NCRA/ANREC works to maintain and cultivate the role that the third sector plays. Whether this means helping one station that is in trouble, providing resources and networking opportunities to its members, or lobbying on behalf of all third sector stations, the NCRA/ANREC is dedicated to increasing the effectiveness of campus and community radio in Canada. Since 1987, the association has affected changes to radio policy, has helped to lower tariffs affecting radio stations, and has helped stations open their doors and keep them open. To find out more, click here.

The Dig Your Roots project will not only better the network of stations but will also help emerging and established independent musical acts, particularly in genres that are not currently well-served with easily accessible Canadian material and/or artists that have not achieved adequate recognition in under-promoted genres. The purpose of this project is four-fold:

1. to develop Canadian talent, particularly in areas that currently have lower availability for Canadian content by assisting local bands in promoting their material;
2. to improve accessibility to Canadian content;
3. to improve the national profile and recognition for individual campus and community radio stations and for the non-profit radio sector; and
4. to promote the NCRA/ANREC and the campus and community radio station network.