Dig Your Roots is all about developing and promoting new Canadian music from the four corners of this culturally diverse and musically rich country. It is an exploration of independent talent from the Canadian underground. Its scope is wide ranging and focuses on original forms of music that are currently under-represented in the Canadian music scene.

Sponsored by Corus Entertainment Inc., the NCRA/ANREC will produce a series of genre-specific compilations that will coincide with live concert simulcast broadcasts. For each compilation, there will be:

• a nation-wide call for submissions;
  
• an online promotion involving artist MP3s;
  
• an esteemed panel to choose the compilation artists; and
  
• a nation-wide "tour" of the compilation; rather than artists going out on the road, this tour will actually involve live coast-to-coast broadcasts of regional concerts on radio stations across the country.